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I learned a critical thing about human beings in a Landmark forum I took years ago: No one keeps doing anything they’re not getting something out of.

Jeff has done a great job articulating what he’s getting out of tweeting.

This simple notion, that you don’t keep doing something unless you’re getting something out of it is easy to understand in some cases, such as this one, but in applying it to other cases, for example, “Why do I keep getting in abusive relationships?” it becomes a very interesting query. Sometimes the answer is as frightening as, “I keep getting in them because it gives me the right to complain,” or “I feel loved when people try and help me when I’m in such relationships.”

So the point of that little digression is to say that the thing someone is getting out of continuing to do something might not be at all rational or healthy, but nonetheless, that is what they’re getting out of it. And they may have no inkling of what they’re getting out of something without some deep self-reflection, and when/if they ever find out what it is, they may be in total denial or disbelief over what that thing is.